We are accustomed to buy a lot of garments every year
(especially at low prices and coming from fast fashion chains).
The value we give to clothing has changed.
We worn our clothes few times before and then throw away or forget them in the closet.
The pollution created by the disposal of clothes has a significant impact on our planet.
We must change our behaviour.
"Wear Me 30 Times" is a campaign promoted by Genuine Way,
in collaboration with Very Important Choice, H-Farm and Makoola,
which aims to make people more aware and responsible use of their clothes.
A campaign/game that challenges you to wear a garment at least 30 times before you stop using it.
Statistically we only wear a garment 7/8 times before throwing it in the trash.
Really too little.
If you want to have a look to the official campaign click here:
We joined the campaign for several reasons:
Participating in the campaign is very easy!
Follow these steps:
Remember to scan the garment every time you wear it
The garments selected for the WM30T campaign are recognizable by this logo (placed on the product page):
The prize available at the moment is:
50% OFF VOUCHER to purchase one of our t-shirts.
The voucher cannot be combined with other ongoing promotions.
The rewards may change and increase during the campaign.
JOIN THE CHALLENGE!