1. Home
  2. CAMPAIGNS
  3. WEAR ME 30 TIMES

Wear me 30 Times, a responsible campaign

"WEAR ME 30 TIMES"

We are accustomed to buy a lot of garments every year
(especially at low prices and coming from fast fashion chains).

The value we give to clothing has changed.

We worn our clothes few times before and then throw away or forget them in the closet.
The pollution created by the disposal of clothes has a significant impact on our planet.

We must change our behaviour.

"Wear Me 30 Times" is a campaign promoted by Genuine Way,
in collaboration with Very Important Choice, H-Farm and Makoola,
which aims to make people more aware and responsible use of their clothes.

A campaign/game that challenges you to wear a garment at least 30 times before you stop using it.

Statistically we only wear a garment 7/8 times before throwing it in the trash.
Really too little.

If you want to have a look to the official campaign click here:

WM30T

WHY WE TAKE PART TO "WM30T"

We joined the campaign for several reasons:

  • We strongly believe in the quality of our garments and therefore in their durability
    (can a garment that does not last long be sustainable?) .
  • It is a project that perfectly fulfills our mission to generate awareness in fashion.
  • It's a simple game, very easy for everyone!

Selected products has the label that you need to take part to WM30T

HOW CAN I PLAY?

How to play with WM30T campaign?

Participating in the campaign is very easy!
Follow these steps:

  1. Buy one of the items on our website that display the logo of "Wear Me 30 Times"
  2. When you receive the item scan the QR Code on the label using your smartphone's camera
  3. Select DEFEUA from the brands' list, and then the product purchased.
  4. Take a selfie with the product and post it on social media (it is mandatory only the first and 30th time to activate the game and unlock the prize)
  5. Accomplish the journey to 30 and receive the PRIZE!

Remember to scan the garment every time you wear it

HOW TO FIND PRODUCTS WITH LABEL WM30T?

The garments selected for the WM30T campaign are recognizable by this logo (placed on the product page):

Logo Wear Me 30 Times

WHAT'S THE REWARD?

The prize available at the moment is:


50% OFF VOUCHER to purchase one of our t-shirts.


The voucher cannot be combined with other ongoing promotions.
The rewards may change and increase during the campaign.

How many times do you wear your clothes?

JOIN THE CHALLENGE!