"Z" PROJECT
DEFEUA E LA "Z"
GENERATION Z includes the people born from 1996 to 2010.
It's a generation is in the middle of huge and heavy criticism from older generations, that hardly accept new changes and eveolution of society.
In a world that is going through a critical phase of change and instability, we believe on the powers of young people.
Perhaps the only people who can evolve, and not regress, our society.
It's finally live our "Z Project".
Have a seat, we are going to tell you what it is.
A MESSAGE FROM THE FUTURE
On a sunny morning we've got a message on our Instagram profile.
We barely consider it in the beginning, thinking was a typical spam, or a message from this fake influencers that are everywhere nowadays.
Aurora, a graphic design studenti from Rome, texted us asking to start a collaboration together.
It was a straight approach, and we loved it. Young people know that time is valuable.
Here what's happened next.
THE NEW TEAM
We had to warn Aurora: working inside our identity and following our mission is not easy.
Design a graphic for Defeua® means to be focused on raising awareness, and means to design with a goal in mind: bringing people beyond the superficial.
Aurora seemed totally confident about that.
We decided then to build a team of 6 young designers and to realize a small Collection of 3 graphics.
Aurora selected a gretta squad: 4 girls and 2 boys, all graphic design students.
Since the first chat we understood to be in fron of 6 incredible guys.
We did meeting and brainstorming for 2 months, every Tuesday, discussing the projects, ideas, sketched til we got an extraordinary result.
"UP TO YOU" COLLECTION
The extraordinary Collection Defeua® UP TO YOU: lthe designers signatures.
This Collection had a very hard goal: to talk about Generation Z through 3 important topic.
The Collection is named “UP TO YOU”, in order to enhance how older generations often load young people of responsabilities and high expectations.
The reason for that is to try to get rid of their own responsibilities.
They put young generations in charge of solving issues caused by them, without advices or support.
This Collection is strongly becoming the Voice of Generation Z; a voice represented by the team with 3 outstanding graphics.
Click the buttons below i bottoni sotto per to discover more about each graphic and the message hidden.
They release an incredibile Energy and a massive awareness.
6 GUYS LEAD MANY VOICES
It's time to introduce to you the designers that through their graphics, became the voice of an entire generation.
They are all students attending the graphic design degree Istituto Europeo di Design di Roma (IED):
AURORA CECCHINI (21, Roma)
Graphic: POLITICALLY CORRECT
Aurora lives with Peter Pan syndrome and the need to get out of the comfort zone. She considers passions to be a great driving force in the world. She has an endless list of them: art, animals, nature, social, Super Mario Bros, spritz (and many more). She is so in love with life that she does not want to give up any of her passions. Today she sees a world that has lost its way going through climate change, wars and poverty. She believes that the power of mindfulness and visual arts can positively influence people. She does not know where the future will take her, but she is clear about wanting to preserve the beauty of this world.
LEONARDO GIANNINI (21, Roma)
Graphic: POLITICALLY CORRECT
Leonardo is a dynamic, fluid guys with a marked disinterest in manual labor that led him to the world of computers. He learns first to play on Windows than to read and at the age of 14 takes the ECDL. He is addicted to memes and use photo collages to make his friends laugh. Thanks to his girlfriend he enters into world of graphic design and enrolls in IED.
Character traits:innovation lover, he hates traditions and he claims himself a nerd, addicted to Anime, Manga and Dungeons & Dragons.
ARIANNA FEDERICI (22, Roma)
Graphic: QUEEN
Extremely passionate about graphic design to the limits of a true love, she would like that design become a part of her entire life. She finds her own balance in dancing, because it is the only passion capable of distracting her from the absurd speed of our society. She can appreciate the meaningful value of the time just dancing and moving. Last but not least, she is of the sign of Pisces and loves the color pink unconditionally.
ARIANNA GALDI (20, Roma)
Graphic: QUEEN
She divides her time between a massive passion for design and the one for brassy green. She loves to experiment and she is addicted to discover the extraordinary things the world and life has to offer everyday. She is down to earth, while her determination and the desire to challenge herself guide her in becoming a better designer and, more importantly, a better person.
GIORGIA GUIDI (23, Roma)
Graphic: DOORS
Super dynamic, she lives surrounded by a thousand interests. She has a degree in Language Mediation and she decided to turn her educational background into an advantage in the world of graphic design. It is wonderful to say that she is only 23 years old and she is the "senior" of the group. Seemingly calm and reflective, she hides a powerful creative soul.
LORENZO DE PEVERELLI (20, Roma)
Graphic: DOORS
An outstanding illustrator, he has been attracted to all forms of artistic expression since he was a child. Over the years he tries them all: music, singing, theater, writing. Then he discovered drawing and everything was much more clear. He drew on every notebook like there was no tomorrow. On breaks he played vedeogames. A passionate lover of digital world, he found a way to use his creativity in there. After five years of high school he performed the miracle: he convinced parents and relatives that drawing was more than just a hobby.
THIS COLLECTION IS FOR...
UP TO YOU is made by young people in their early twenties, on their first experiences in design.
These talented guys have managed, with great skill and determination, to follow the identity of our brand .
This is already a big step, as we are not the typical mainstream brand.
That's not all folks.
The collection has been made by young designers belonging to Generation Z, with the aim of strongly expressing a vision often hardly considered by adults.
The result they achieved is incredible and goes beyond, talking and expressing thoughts and feelings of all the generations
That's why this collection is not only for young people but is simply suitable for everyone.
NOW IT'S UP TO YOU! CHOOSE YOUR T-SHIRT
